CC | Week Four – Business Communication

Expression/engagement “Content isn’t king; the customer is. Don’t be mobile-first; be customer-first. Work on customer-centricity before digital transformation.” — Augie Ray, research director at Gartner Warmer Task I was given 'Hello Fresh' Homework Task TBD And another homework/research task! TBD

CC | Week Three – Narrative Marketing

Business Communication & Brand Archetypes “Communication and storytelling as a tool for marketing is nothing new, and often those that tell more, help us to envision more, engage us more, and ultimately feel more; will often also sell more.” What is a story? Stories are incredible tools for navigating the complexities of our world. They...

CC | Week Two – Content Structures

For week two, I was sadly absent. A sickness bug was sweeping through my house, and I can safely say that I would have FAR preferred to be in College than dealing with vomit at home! Trying to get a feel of the lesson and its required tasks was very tricky without being there—I've tried...

CC | Week One – Content Strategy

“Content is where I expect much of the real money will be made on the Internet,just as it was in broadcasting.”Content is King - Bill Gates 1996 First quick task: Using 'The Home Ed Daily' as my focus. Choose one word to encapsulate it for each item below. USP - Community Competitor - Educational Freedom...

Launching The Home Ed Daily

While doing the digital marketing boot camp, I was also working on creating a home education website. The skills learnt in the course were invaluable and implemented in its creation. After six months of hard work (all the content is mine), I launched it in December. Why not take a look? The Home Ed Daily

DM | Module 5: Cross-collaborative campaign

In the final 3 weeks, we were assigned to work cross-collaboratively with the other digital boot camps to work on a business scenario. We were tasked with working together to create our strategy and to give our final presentation to the college and real-world employers. This was our brief: Brewscape - Crafting Moments, Savoring Life...

DM | Module 4: Google Analytics and Campaign Practical

Creating a marketing campaign for my hypothetical 'ZAPP Energy Bars'. Campaign strategy: Zapp energy bars. I invented the whole concept of this healthy snack bar with a game. The bars would have a QR code printed on the packaging. Scan the QR code, download the game, ZAPP, and collect points to win prizes. A unique...

DM | Module 3: The Web & SEO

Week 6: Google Trends in class task / learning how to use different online SEO tools. I searched for a topic related to products that I sell from my own online store. I set the region to the United Kingdom, as that's my main customer base. I discovered which other search terms are used, and...

DM | Module 2: Customer lifecycles

Week 4: Digital marketing technologies & product lifecycles. Annually, there are advancements in the digital sector that reshape how consumers interact with content and how marketers engage with audiences. Social media platforms are crucial in the conversion process, and staying abreast of emerging trends, social platforms, and technologies is a vital aspect of research for...

DM | Module 1: Marketing Mix and Segmentation

The initial module involved exploring the 7Ps of marketing strategy, diverse social media platforms, and examining the demographics and profiles of their users. We engaged in enjoyable team building activities focused on promoting a unique product, the 'Holey Spoon' – and a café/restaurant inspired by the Italian Job movie within our team. These exercises provided...